..

YOU CAN HELP SPONSORS HEAR ABOUT US

The more sponsors WorldLegacy.org has, the more food people are able to give each day. You can help us find more sponsors by letting interested companies know about World Legacy. We will provide you with the facts of sponsorship below. We have created this page to be print-out friendly, so you can simply print out this page and take it to the appropriate people at your company to see if they are interested. Your kind assistance is greatly appreciated! Or you can simply click on the "Send This Page" image and this page will be sent to them, along with a personal your note.

THE BENEFITS TO A SPONSOR

We know that World Legacy.org is one of the best media buys on the Internet for the following reasons: The average cost to run an advertisement on the Internet is now 3.496 cents per impression (The Boston Globe, July 6, 1999). An impression is defined as your logo (see logo banner specifications below) is in front of a site visitor. The cost for a sponsorship placement on our Thank You For Your Donation page is one seventh that cost, 0.5 cents per impression (or $5 CPM - Cents Per Thousand). This is for a banner that is much more prominently noticeable than most!

The average click-through rate (defined as a click that brings a visitor through to the advertiser's site) on the Internet is now approaching one half of one percent (0.5%). That is, only about 1 person out of 200 clicks on the average banner advertisement. Our sponsors consistently receive click-through rates of many times that percentage. The reason, we hear, is that the people who donate at worldlegacy.org are grateful to the sponsors for supporting the cause and are pleased to give their business to them. In addition to a great price per impression and an outstanding click-through rate, your company will receive two additional benefits that are unique to sponsoring World Legacy.

First, sponsors receive tremendous goodwill from everyone who comes to World Legacy.org to make a donation. It is the ultimate in modeling a positive, socially responsible company image, as it fostered consumer loyalty, trust and respect. Each click-donation is by nature a positive bonding experience for a visitor who naturally feels a sense of partnership with their sponsor. Sponsor's also benefit greatly from the far reaching positive publicity surrounding World Legacy

Second, sponsors benefit from the very tangible good work that this program is accomplishing in our world. By sponsoring World Legacy, your company will be making a major contribution in eradicating world hunger. Sponsors write a check for 100% of the amount due directly to the United Nations World Food Programme for food.

Back to Top

PRICING STRUCTURE FOR SPONSORS

Each sponsor for World Legacy pays 0.5 cents for each click-donation made at the site, which buys one quarter cup of food. So if there are four sponsors for a day, their combined support will provide one cup of food per each click-donation made. If there are five sponsors, their combined support will provide a cup and a quarter of food per each click-donation made, and so on. The cost of 0.5 cents per click-donation makes for a cost per thousand donations (CPM) of $5 for each sponsor.

Looking at the benefits in terms of food, every sponsor donation of $1,000. represents 50,000 cups of food. This is 25,000 pounds of food -- twelve and a half tons!

Sponsors who commit to five thousand dollar amount, have the additonal optional advantage of having their own pop-up (on click) Sponsor Thank You Page, to put their message in front of our site visitors entirely by themselves. Please ask about this very desirable option at 4 cents per visitor click-donation.

Sponsors can check their individual site click-donation activity online, it is updated daily. When the number of clicks reaches their dollar commitment they are sent a statement for the dollar amount that they have pledged to sponsor. Sponsors then write a check directly to the United Nations World Food Programme for the amount that is due. They do not pay anything to World Legacy.org. To see what we've accomplished and where we are going, see Donations To Date.

During the initial start-up-phase click-through rates of course will be much lower. Saturdays and Sundays typically will have about half the number of people clicking.

Back to Top

How To Begin Sponsoring

Here is how to get started. Please email us at sponsor@worldlegacy.org, and request the aproximate time frame, and the amount you would like to sponsor. This email will be considered your pledge form, and our email back is your confirmation. Then e-mail us the banner ad you want to use on the pop-up Thank You page, and the URL it will link to (see below for specifications).

Totals for the day's site activity will be posted the next day on our Donation Totals page. Our software will stop your click-donations when it reaches your plegded amount. If for example, you pledge $1,5000. it will stop at 300,000 click-donations, and generate and send you an email billing statement for $1,5000. -- which is 300,000 click-donations x 0.5 cents.

You write a check to The United Nations World Food Programme for that amount, noting the name World Legacy on the Memo line of your check, and mail your check along with the statement within 7 days, to them -- the address is on the bill. A faxed copy of both bill and check, back to us at the Fax number below, is all that we request to keep your sponsorship in good standing. A sponsor in good standing is welcome to renew his donation pledge as many times as he or she likes. Simply begin again with an email to us requesting a date and pledging an amount.

That is all there is to it. It is an elegantly simple, and very effective method of working together for a mutually beneficial and very worthwhile endeavor!

Back to Top

BANNER SPECIFICATIONS

If your company is interested in sponsoring World Legacy.org, please read the FAQS and other information contained in the site, and then contact us at sponsor@worldlegacy.org.

All we need to set you up as a sponsor is your banner advertisement and the URL you want it to link to, usually your home page. If you require a banner to be made for you, we can recommend someone to do it conveniently and quickly for you (usually $40. for one banner or hour of graphic design work).

Banner advertisements should be a gif file, 120 wide x 60 high pixels, under 6K in file size, non-blinking, and in keeping with the tone of the site. We will not run advertisements that the people who come to our site, our other sponsors, or the United Nations World Food Programme would find objectionable. Thank you for your support. We appreciate you.

Special Note: Frequently you will see up to eight sponsor banners such as the one above, on the Sponsor's Thank you page; this indicates that there are eight times the 0.05 cent (half a cent) or four cents (16 meals!) being donated per click-donation for that day. However, if your one company prefers to sponsor all the worldlegacy.org site clicks and thus have the advantage of being the only sponsor who appears on the Thank you page -- a pledge minimum of $5,000. U.S. Dollars at a rate of 4 cents per vistor click-donation is required. You are then welcome to submit your banner or logo of any size, which will appear on your Sponsor's Thank you page along with whatever personal message you would like to add.

Contact Us

The World Legacy Good Works! Program
Websites:.worldlegacy.org

Email: sponsor@worldlegacy.org
Fax: 253-390-5607

WORLD LEGACY.org
P.O. Box 90531
Tucson, Arizona
United States of America
85752

Back to Top